About Us
Since 1994, the Loveflowers team has delighted in creating unique wedding flowers which reflect each bride’s individual style and personality. This is our story...
Originally specialising in fresh wedding flowers in our local area for several years, we then launched our first website in 1999. Shortly we were overwhelmed by enquiries from interstate and overseas brides as well. It was an honour to know that so many felt a connection with the soft and pretty style which has become the Loveflowers hallmark. Many wanted to know where they could find a florist in their area who could provide the same styling and attention to detail. While we were happy to provide referrals where possible, we did wonder how we could provide more assistance to these brides-to-be.
By 2001, we were intrigued to see new developments in manufacturing of silk flowers. Botanical accuracy improved significantly in the expanding higher end of the market; many products needing close inspection to differentiate them from those made by Mother Nature. Silk flowers were finally coming of age and it occurred to us that select lines were wedding-worthy. With the rise in popularity of destination weddings and other situations where non-perishable flowers are "better than fresh", we finally saw a way to realise our dream of providing quality wedding flowers to brides all over the world.
We take great care in sourcing the most attractive and natural-looking flowers. These are no ordinary silk flowers; not like those found in craft or homewares stores. To be selected, a flower (or foliage) must be "botanical quality", made with beautifully accurate form, detail and colour. Equally important to the selection process, but more difficult to define, is determining which flower truly captures the essence of the bloom it represents.
After months of product and web development, the new concept was launched in 2002 - the first silk wedding flower service online in Australia. Up until recently, ordering was based on a simple shopping basket system which allowed our brides to order online from a range of pre-designed collections with their own specially blended fragrances. We've hardly stopped to take a breath since! Numerous collections have come and gone and we've seen a steady progress in the quality of the flowers available to us over the years, as the manufacturers explore new techniques and processes.
In early 2009 our gorgeous e-book The Wedstyle Guide was launched. This was the result of many years collecting hundreds of tips and handy ideas, and inspiration from our (then) 3,500+ brides. Our brides started telling us the "wedstyle" approach to wedding planning gives them the confidence to celebrate their weddings, their way.
In fact, we started thinking about a brand new way of ordering wedding flowers that gives our brides the design reins, predicated on this renewed focus on personalisation.
Once we figured out how to best make it reality, hundreds upon hundreds of hours went into coding, programming, design and product development, and debugging - resulting in a completely new system of designing, quoting and ordering wedding flowers. In September 2010 we launched the Select»Quote»Order system. It's a one-of-a-kind web application we have had developed exclusively for our website by Hot Diggity. It allows us to offer you a much wider range of flowers in much shorter lead times, and gives you a virtually unlimited number of possible combinations. We hope you feel inspired and excited, and we're here to help you get the most out of it as creatively possible!
"At Loveflowers we strive to create not mere imitations of the real thing, but wedding flowers which are works of art in their own right. We take great care to provide impeccable customer service and above all want your experience browsing and creating with us to be informative and enjoyable. I know that all the Loveflowers Ladies care about our brides and love helping them find what could be their own family heirlooms. Imagine... your granddaughter could carry your bouquet on her wedding day!
Miranda Cornish
Manager
Loveflowers
